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KMID : 0665420130280060553
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Korean Journal of Food Culture
2013 Volume.28 No. 6 p.553 ~ p.561
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A Study on the Food Purchasing Behavior Characteristics of Rural Housewives in Bibong-myeon, Hwaseong
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Kim Young
Kim Eun-Kyung
Choe Jeong-Sook
Lee Jin-Young
Kang Min-Sook
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Abstract
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This study examined the food purchasing behavior of rural housewives in Bibong-myeon, Hwaseong. The survey
targeted grocery shopping for the home, in particular by housewives. The type of grocery store frequented, age, socioeconomic factors, and ease of purchase were compared with interests in health foods. One super supermarket (SSM), three supermarkets (SM), and four convenience stores were examined in the research area, whereas a large-scale discount store and grocery stores were also examined outside the research area. The grocery store visiting rate was 61.5% in the research area and 38.5% in the other area. The SSM (62.7%) and SM (29.9%) in the research area and LDS (57.1%) and SSM (16.7%) in the other area were most frequently visited. Major purchasing products greatly differed according to the grocery store type. Major foods purchased in the SSM were grain, meat, and fish. Major foods purchased in the LDS and SM were processed products and vegetables, respectively. The LDS visiting frequency was 41.7% for 2-3 times per month and 41.7% for <1 time per month. The means of transport were mostly by private car (87.5%), whereas the SSM was visited 1-2 times per week 53.1% of the time by foot. In addition, various grocery stores are absent in rural areas and it is therefore important to find other methods to assess the food environment of rural areas. In future research, it will be necessary to design various ways to perform food environment research.
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KEYWORD
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Food Purchasing Behavior, Food environment, Rural area, Supermarket
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